Business Travel in constant growth thanks to the new technologies
A study made and pubblished by World Travel & Tourism Council (WTTC) in collaboration with Travelport released at the Bangkok WTTC Global Summit.
The “top ten” countries with the best forecasts of increase (considering an annual average for the decade 2017/2027).
- In Asia, China is leading with a forecast of increase around 9.5%, followed by Myanmar (8.7%), Hong Kong (8%), Cambodgia (7.4%) and India (7.2%)
- Africa proposes Rwanda and Gabon (both with +8.5%), third position for Tanzania with 7.9%.
During the past 5 years the expense for Business Travel has quickly grown in many emergent countries, with the example of Democratic Repubblic of Congo, grown of a 32% during the period 2011-2016, Qatar at 25%, Azerbaijan at 21% and Mozambico at 19%. Another factor of growth is represented (in 8 of the 20 countries with the higher develop of the segment) by an easier way to obtain visas for foreign travel.
The biggest business markets remains USA, China, UK, Germany and Japan..
Further relevance is given to the technological support.
According to Travelport data, there is emphasis on the use of memo, chatbot mobile recall, flights informations, time tables, upgrades, loyalty programmes and on the other hand the industry uses these data to to interest the clientele, above all the millenials.
Italy shows up in the top ten, and more precisely to the 6° place for business travel and to the 8° for the contribuiton to the global turism, and today it is estimated that it will be in the same position in 2027, together with the countries leader above mentioned, and before France, Canada, Sweden, Malaysia.
We will see!